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EP 96 The Lean Startup’s Missing Piece: Inside the Customer Development Method

The Business Bookclub · 3 views · 2025-11-23 · 10:42

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Uploader description excerpt: In this episode of The Business Book Club, we break down the Customer Development framework—a startup methodology that forever changed how ventures are built. Drawing from Brant Cooper & Patrick Vlaskovits' guide, and grounded in the original work of Steve Blank, we explore how successful founders don’t just build products—they discover markets through rigorous testing, listening, and iteration.

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