SEO for AI Search: How Ajelix Grew to 350K Signups Without Ads
From the video description
How a small team from Latvia got 350,000 signups through first-mover SEO, listicles, and AI search visibility, and achieved organic SaaS growth without ads. Agnese Jaunošāne and her co-founder started Ajelix with a pact: no marketing budget, no prior marketing or sales experience, and everything learned by doing. By publishing on "AI + Excel" search terms in 2022, before the category got crowded, a brand-new domain with almost no backlinks reached the top of results. In this talk from MicroConf Europe 2026, Agnese breaks down the launch playbook they still use, and the four product pivots that kept them relevant as the AI market shifted under them.
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Video by MicroConf, played through YouTube.
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