Tech & SaaS Go to Market Strategy Foundations - Introduction & Technology Adoption Lifecycle
From the video description
1st lesson of our Go to Market Strategy foundations series. Our free course based on the diffusion innovation theory and 30 years of insights by building growth for tech products. We'll establish the foundations about innovation and technology markets dynamics to help you understand the next lessons of our Tech & SaaS Go to Market Strategy course. You'll learn how technologies are accepted by the market following the predictable curve of the Technology Adoption Lifecycle... making the Go to Market of your innovation predictable!
Topics
Sources
Video by Jose M Bermejo - Business x Human Potential, played through YouTube.
- Indie Picks
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