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Why Value Based Pricing is the Best Pricing Strategy

TK Kader · 7.7K views · 2020-12-03 · 15:37

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Why value based pricing is the best pricing strategy | You know what's great about SaaS businesses? The margins. Once you build the software and put it into the cloud, the net additional cost of bringing on more customers is relatively negligible. But at the same time, there is ONE underlying cost to this. The cost is that, as SaaS founders, we tend to undervalue our products. And we tend to underprice what we should be charging. So in this episode, I'm going to walk you through how to get around that with value based pricing and why I think it's the best pricing strategy for SaaS startups.

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Video by TK Kader, played through YouTube.

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