The Counterintuitive Pricing Advice I Keep Repeating to SaaS Founders
From the video description
One pricing decision turned a $683 customer into a $68 customer. Same product. Same founder. Ten times less valuable. I break down why lowering your price is a trap, and what to do instead. I’m Rob Walling. I’ve been building, growing, and acquiring SaaS companies for nearly two decades. I’ve started six companies (five of them bootstrapped) and exited multiple times, most notably selling Drip in 2016.
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Video by Rob Walling, played through YouTube.
- Indie Picks
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