How I Got Bootstrapped Eloqua Profitable During a Brutal Recession
From the video description
From the #SaaStock2023 Bootstrap Stage, Mark Organ (Founder & CEO at Categorynauts) delivera a keynote on 'How I Got Bootstrapped Eloqua Profitable During a Brutal Recession'. Mark co-founded Eloqua in 1999, at the dawn of the age of SaaS. Having only raised $166K, the company had to figure out how to get cash flow positive. With the help of wise mentors and coaches, Mark and his team used 5 principles and frameworks to become masters of their own destiny before the money ran out at a time when marketing budgets went to zero. Come hear the hidden story of Eloqua that you can't find on the Internet, and build your own profitable SaaS company in the challenging times to come.
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Video by SaaStock, played through YouTube.
- Indie Picks
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