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Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

OMR · 116.7K views · 2017-03-10 · 30:18

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Overview

Cambridge Analytica CEO Alexander Nix keynotes the OMR 2017 marketing festival on big data and personality-based targeting in political campaigns. It was given before the company's scandal broke.

On Hacker News

HN cites it, often critically, as Nix openly describing data-driven manipulation and targeting methods.

Recommended by 1 HN people across 1 months · HN mentions 2018–2026

Topics

Privacy, surveillance & cybercrimeProduct, marketing & salesUS politics & elections
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alexander nixdata targetingpolitical campaignspsychographicsfacebook

What people said

iamben · 2020-01 · Recommendation

But at that point couldn't you just upload an email list and target by that? I could be miles off the mark, but I assumed a lot of this came from getting people to take a "personality test" and then bucketing that person for particular ads. Admittedly I based a bunch of this on Alexander Nix's utterly fascinating OMR presentation ( [VIDEO] ). As per the parent, it always amazes me at how easy it is to influence someone if you know the right levers to pull.

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rramadass · 2026-02 · Criticism

Palantir is just "Cambridge Analytica" redux but with more money/connections/data/breadth/depth/etc. Their ethical/moral stance i will leave it to you to infer. Watch these old presentations by CA's then ceo Alexander Nix and extrapolate to today's AI world - [LINK] and [VIDEO] (note the Q/A at the end here) Also watch this interview with Christopher Wylie the CA whistleblower and again extrapolate to today's AI world - [LINK] Be afraid, Be very afraid.

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alexdong · 2018-03 · Reference

The video above was 7-week before the Trump campaign and this one is after the result and a sort of review of the "success": [VIDEO]

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Sources

Video by OMR, played through YouTube.

Data and selection notes

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