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Marketing Engineer: The $1M Job with AI Agents

Greg Isenberg · 195.8K views · 2026-08-31 · 35:19

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From the video description

In this solo episode I explain a role that I call the marketing engineer. I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work. I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds. I close with four ways to earn money from this skill and a 30-day plan to learn it.

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Video by Greg Isenberg, played through YouTube.

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