How to Shorten Your B2B Sales Cycle and Close More Deals: The OCGC Framework
From the video description
60% of lost sales happen because of poor qualification — not a bad product. If your conversion rates are dropping and your sales cycles are dragging on, the problem is almost certainly in how your discovery calls are structured. At MicroConf Europe 2024 in Dubrovnik, Stephen — creator of the Context Selling methodology and sales trainer to 800+ companies across 30 countries — shared his complete framework for running discovery calls that build trust fast, uncover real pain, and move deals forward without the pressure.
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Video by MicroConf, played through YouTube.
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