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Corporate Music - How to Compose with no Soul

Tantacrul · 2.5M views · 2019-10-18 · 15:27

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Overview

Composer Tantacrul explores how corporatism produces soulless background music, and how some companies use such music in propaganda-style campaigns. He composes several corporate styles to show their tropes, with some music theory along the way.

On Hacker News

HN uses it as a go-to critique of bland corporate music and as a punchline whenever a slick corporate video appears.

Recommended by 1 HN people across 1 months · HN mentions 2019–2023

Topics

Music theory, synthesis & productionSatire & parody
Search by tags
corporate musicmusic compositionmusic theoryadvertisingsatire

What people said

eurekin · 2021-02 · Recommendation

I wish someone would explain how this actually happens. I've had many takes at this exact topic and always ended up feeling most provided reasons are just speculation. One of the better takes: [VIDEO] Still, no info from actual producer as to why he made the music as it is.

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UncleMeat · 2023-11 · Reference

Commercial background music is already sterile, even if it is written and performed by humans. Here is a video from four years ago complaining about this sort of commercial music - [VIDEO] .

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DocTomoe · 2021-05 · Joke / meme

I never heard about the KPMG theme song before. Now it feels like a parody of "Corporate Music - How to Compose with no Soul" [VIDEO]

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Sources

Video by Tantacrul, played through YouTube.

Data and selection notes

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HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.

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