A more beautiful web is... Internet Explorer TV commercial

internetexplorer · 1.8M views · 2012-03-05 · 1:01

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Overview

A one-minute 2012 Microsoft television commercial for Internet Explorer 9, set to Alex Clare's 'Too Close'. It pitches a 'more beautiful web' with fast one-click access to favorite sites.

On Hacker News

HN commenters cite it as an example of Microsoft's surprisingly stylish newer ads and as a contrast to the company's messaging elsewhere.

Recommended by 1 HN people across 1 months · HN mentions 2012–2012

Topics

Tech company stories & documentaries Web development

What people said

mynameisvlad · 2012-12 · Recommendation
Their newest ads are pretty awesome. Surface's dancing ad [LINK] , the IE9 dubstep [VIDEO] , the IE10 troll [LINK] , and the various Windows 8 international musical ads (the wave after the countdown ad) [LINK] [LINK] and [LINK] are definitely a step way up from previous ad campaigns that Microsoft launched. All in all, the Windows 8 ads are IMO fresh, and definitely leaning more towards the younger adult hip side. And they're pulling it off pretty nicely.
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SolarNet · 2012-09 · Reference
I think it has to do with Microsoft's recent social kick (everyone is on that kick lately >.>) and it also uses the visual style from IE's recent ads. (Like: [VIDEO] )
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DeepDuh · 2012-06 · Reference
Well, Microsoft's marketing was never really known for consistency, was it? Compare it to this IE9 ad for example: [VIDEO] . Imagine an average consumer seeing these ads and then he sees this: [LINK] . Which one do you think he will understand? To which can he relate more? (Btw. I don't say iCloud is good. Microsofts Skydrive on win8 (or whatever they're calling their cloud offerings now, I really don't have an overview anymore) seems quite compelling - but it seems to me like they can't really communicate well enough what it does.)
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Sources

Video by internetexplorer, played through YouTube.

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