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Google is killing authentic websites & I made it worse 😔 Here's why I RUINED my company website

Louis Rossmann · 204.2K views · 2026-01-31 · 24:15

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Overview

Louis Rossmann explains how Google delisted his repair business site for almost a year, and how having AI rewrite his authentic content into corporate-style text finally restored his rankings.

On Hacker News

HN cites it as a firsthand example of search engines rewarding AI-flavored content over genuine writing.

Recommended by 1 HN people across 1 months · HN mentions 2026–2026

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What people said

efilife · 2026-08 · Recommendation

he explained why he does that. In short, he was fighting to be displayed in search results by having legitimate content on the site for months, but the traffic was dying day by day and killing his business. He then asked Gemini to write him some bullshit SEO and went back to the 1st spot on google. Look for the video on his channel, it's not as bad as it looks. [VIDEO] I found this but keep in mind there were more videos about it. Let me leave the description of the video here: Google delisted my business for almost a year. Professional SEO couldn't fix it, creating a new site didnt help. What finally worked was having AI rewrite my authentic content into corporate-friendly bunk. I hate that it worked. This video took me a month to make because I felt ashamed of my decision.

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em-bee · 2026-05 · Reference

That’s an LLM generated website if I’ve ever seen one the explanation for that is here [VIDEO] basically louis found that not using AI to design his website drastically reduced the hits he would get from google.

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gibsonsmog · 2026-04 · Reference

Louis Rossman recently posted a video ( [VIDEO] ) where he had Gemini replace his 10+ year carefully curated content with AI slop and he instantly shot (back) up to the top of the rankings. They're very clearly favoring their own generated generic content rather than any sort of organic, well written or well informed entries. Shame.

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Sources

Video by Louis Rossmann, played through YouTube.

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