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YouTubers have to declare ads. Why doesn't anyone else?

Tom Scott · 9.2M views · 2021-02-15 · 31:48

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Overview

Tom Scott examines why YouTubers must declare paid endorsements while TV, film and other media face no such rule, comparing regulations in the UK and US.

On Hacker News

HN cites it as a clear explainer on sponsorship and ad disclosure rules and their inconsistency across media.

Recommended by 6 HN people across 4 months · HN mentions 2021–2024

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What people said

xmprt · 2024-04 · Recommendation

There's only so much money you can make off of banner ads and at a certain point native advertisements are way more lucrative. I wonder how they get around disclosure requirements but I guess it's probably because the articles are never directly funded but there's some other form of compensation in the backend. Tom Scott made an interesting video about internet advertising regulations a while back. [1] [1]: [VIDEO]

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cowl · 2023-04 · Recommendation

> not enough context, maybe > Probably some corporate compliance drones and underfunded government stooges. Youtube alone has 720,000 hours of fresh video content per day Tiktok must have less number of hours but more Videos per day. Add Instagram, facebook, Twitter and it's impossible for anyone to verify this manually so in the end how is the platform supposed to decide what to show and what not where the "not enough context, maybe" is the most common answer? > Is product placement in movie an ad? > yes, clearly not so clearly even in this case. see [VIDEO] , a very nice recap of what an ad is.

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hnbad · 2023-03 · Recommendation

FWIW the UK also has fairly strict laws about this (possibly stricter than Germany). Tom Scott once did a good video about this: [VIDEO] German streamers also ran into a separate issue with German broadcasting regulations when they tried to run a 24/7 streaming format. Turns out you need a broadcasting license for continuous scheduled programming like that.

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Video by Tom Scott, played through YouTube.

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