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Jobs to be Done , Davor Čuljak, ProductTank Zagreb

Mind the Product · 594 views · 2022-10-27 · 1:05:38

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Rokenrol! U goste nam dolazi Davor Čuljak iz Resonate Digitala koji voli reći "Ljudi trebaju rupe, a ne bušilice" -- da, da, tema je Jobs to be done :) Istraživanje tržišta, korisničkih potreba i inovacija su vještine koje se sve više cijene u razvoju digitalnih proizvoda, usluga i poslovanja općenito. Davor će nam predstavit metodu istraživanja tržišta temeljenoj na Jobs To Be Done (JTBD) teoriji inovacije.

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