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Overview
An IKEA Singapore ad parodying Apple product launches by presenting the 2015 catalogue as a revolutionary 'bookbook' device. It is a short, tongue-in-cheek spoof of Apple-style marketing.
On Hacker News
HN brings it up as a favorite Apple parody, mostly as a joke when books or Apple design come up.
Topics
Sources
Video by IKEA Singapore, played through YouTube.
Data and selection notes
HN summaries and labels may contain AI errors. HN dates refer to discussions, not video publication.
HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.
Views, duration and playback status refresh separately from the published catalog. When an update fails, existing data remains visible.
Selection checks
- SaaS & AI candidates: Topic keywords do not match
- Editor-approved picks: Editorial review is required
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