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IKEA Singapore · 19.2M views · 2014-09-03 · 2:29

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Overview

An IKEA Singapore ad parodying Apple product launches by presenting the 2015 catalogue as a revolutionary 'bookbook' device. It is a short, tongue-in-cheek spoof of Apple-style marketing.

On Hacker News

HN brings it up as a favorite Apple parody, mostly as a joke when books or Apple design come up.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2014–2021

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What people said

SEJeff · 2021-02 · Joke / meme

This is kind of sad actually. IKEA made one of the best Apple trolls (literally) of all time with their "book book": [VIDEO] They made it as a parody in the style of an iPhone reveal presentation from Steve Jobs.

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koyote · 2016-11 · Joke / meme

You mean the ikea BookBook? [VIDEO] Apple might not be the first to the market with a book but I am sure they will have done it better than anyone else.

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sgdread · 2016-01 · Reference

I buy lots of technical books in early-access programs like MEAP from Manning and read chapter as they come. Since price difference between eBook and eBook+print is just $10, I usually buy paper book too (for backup). In MEAP chapters come as they ready and by the time book is printed, I already read the whole book. Over last 6 years I haven't touched any of these printed books, but I still remember the heaviest boxes during my latest move - all filled with books :D Audible is another good substitution for non-technical paper books. It transforms daily commute into productive time. You don't need constant connection to network - books can be pre-loaded and then accessed offline without any problems plus I have a luxury to set 1.25x play speed and enjoy speed of reading above average. Though, while role of paper books is reduced, there's still a lot of value for paper books. Paper books are much easier to follow for home repairs (DIY guides). I like printed catalogues more than electronic ones (like IKEA's one [1]). [1] IKEA bookbook: [VIDEO]

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Sources

Video by IKEA Singapore, played through YouTube.

Data and selection notes

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HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.

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