SaaS Sales Models: Product-Led Growth vs Sales-Led Growth (Go To Market Case Study)
From the video description
Which sales model grows your SaaS business faster? As you’re working to grow your SaaS business and Go-To-Market strategy, you are presented with two different SaaS sales models. The product-led growth vs sales-led growth. This is something we tackle all the time inside my Go-To-Market Program. So in today’s Unstoppable Sunday episode, I bring on Chen Zhang, Founder and CEO of Aquifer motion, and we talk through what worked well for their GTM strategy to drive over 100%+ QoQ growth, raising a seed round, and embracing the right GTM model for their market.
Topics
Sources
Video by TK Kader, played through YouTube.
- Indie Picks
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