Why Every Founder Should Create Content (Ep #17) | The SaaS Academy Podcast
From the video description
“The effect that doing content can have on recruitment is bonkers!” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of content production for every SaaS company founder. They delve into the reasons why every SaaS founder should be the expert in their field, helping others with in-depth knowledge and insight. They also address common objections and hesitations about creating content, including doubts about ROI, discomfort with being on camera or being the company's face, and fear of producing content that goes unnoticed. Additionally, they provide suggestions on how to start creating content and the minimum commitment required to see results.
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Sources
Video by SaaS Academy, played through YouTube.
- Indie Picks
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