PLG in Action with Sheila Vashee, CMO of Figma | Next Gen Builders, Ep. 05
From the video description
This week on Next Gen Builders, Francois is joined by Sheila Vashee, Chief Marketing Officer at Figma, the widespread design and collaboration platform whose mission is to “make design accessible for everyone.” Sheila shares how she pioneered product-led growth (PLG) at Dropbox to scale the team to 80+ and $1B in revenue, advice for marketing teams hoping to evolve their own PLG efforts, and why she believes the tension between PLG & PLS is solvable within any enterprise.
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Video by Amplitude, played through YouTube.
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