Founder vs Company Brand with Angeley Mullins, CCO at Resourcify
From the video description
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Europe 2024 speaker Angeley Mullins, Chief Commercial Officer at Resourcify, who shares Founder versus Company Brand. "A lot of founders don't actually understand what marketing is. You have performance marketers and content marketers and brand marketers. You have channel marketers, partner marketers, etc. So really identifying what your go to market strategy is, identifying who your ICP is, and these are just the fundamentals, and then what resonates to your ICP, and you have to identify that first and then back into the type of marketing that you want or need that will resonate."
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Video by SaaStock, played through YouTube.
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