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Head of Growth at Lovable | Why Growth Playbooks Are Crumbling—and What’s Next

Product School · 136.1K views · 2025-10-14 · 26:36

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Traditional SEO-driven moats are collapsing as AI-powered answer engines reshape discovery. Elena Verna, Head of Growth at Lovable, explains how product leaders can adapt by building Answer Engine Optimization (AEO) strategies that secure visibility in the new ecosystem. – Why SEO is failing and how AI-driven discovery works – Frameworks for building defensible AEO strategies

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