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HYPER-REALITY

Keiichi Matsuda · 3.4M views · 2016-05-19 · 6:16

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Overview

Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.

On Hacker News

HN cites it as a shorthand for the dystopian risks of ad-driven, ubiquitous AR, usually in critical discussions of advertising and the metaverse.

Recommended by 1 HN people across 1 months · HN mentions 2017–2025

Topics

VR, AR & spatial computingFuturism & technology and societyFilmmaking & video production
Search by tags
augmented realityspeculative designadvertisingdystopiashort film

What people said

apitman · 2024-09 · Recommendation

I'm hopeful that ubiquitous AR can be a good thing. I remember being inspired many years ago by the book "Rainbows End" about the possibilities. I am a bit concerned to see advertising companies at the forefront. This is a great video that demonstrates some of the risks: [VIDEO]

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paulkrush · 2025-06 · Criticism

Microsoft announced that you can extend Windows 10 support if you enroll in Microsoft Backup or purchase “Microsoft Points.” Just think if they get printer manufacturers in on this, just to keep your ink cartridges “authentic” and up to date, and you can keep using Windows 10. And so on... It’s interesting/unsettling to extrapolate a dystopian future from these moves. Keiichi Matsuda’s short film “Hyper-Reality”: [VIDEO]

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aspenmayer · 2024-12 · Reference

We're getting really close to the green-on-black head-up display navigational map depicted in Ghost in the Shell (1995) and its spinoffs; see 14m26s in the video, or click here: [LINK] > Map UI – Ghost in the Shell [LINK] > Even G1 Navigate: Visually-enhanced Direction [LINK] Per the video I posted in OP, ER is supposedly using Mapbox as part of their navigation solution on-device in conjunction with a mobile app via Bluetooth. ER is apparently open sourcing some aspects of the apps or interaction model: [LINK] And now for something incompletely different, we're nearly at the tech level needed for Keiichi Matsuda's hyper-reality (2016): [VIDEO] [LINK] [LINK] Related media: Domesti/city: The Dislocated Home in Augmented Space (masters thesis) [LINK] Merger (2019) - 360 degree AR concept film [LINK] [LINK] Keiichi Matsuda also worked on some stuff for Leap Motion: > A series of design research projects completed while serving as Creative Director and VP Design at Leap Motion. [LINK] [LINK]

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Sources

Video by Keiichi Matsuda, played through YouTube.

Data and selection notes

HN summaries and labels may contain AI errors. HN dates refer to discussions, not video publication.

HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.

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