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How Blackbird AI Went From “Too Early” to Category Leader (Go-To-Market Strategy)

TK Kader · 981 views · 2025-12-28 · 36:39

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We started working together inside the GTM Program when he only had ONE customer. The US Department of Defense. They had incredible technology, but his ideal customers didn’t quite get what they were selling. Fast forward to today, they went from “Too Early” to a Category Leader in a fast growing space called Narrative Intelligence. How did he transform his Go-To-Market Strategy to win his category? On today’s Unstoppable Sunday episode, I got on a call with Wasim and talked through all his lessons learned.

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