How to Create a Content Marketing Plan for Your Business (in 5 Minutes)
From the video description
Stop guessing what content to create. Here's how to build a content mapping strategy that moves buyers from awareness to purchase, step by step. This video breaks down the content mapping framework that top B2B marketers use to align every piece of content with the buyer journey. You'll learn how to identify your target audience, build buyer personas, and create content for all three stages of the customer lifecycle: awareness, consideration, and decision.
Topics
Sources
Video by HubSpot Marketing, played through YouTube.
- Indie Picks
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