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Ikea "Lamp" Commercial - Hi Res

cheedogg · 693.9K views · 2007-12-20 · 1:01

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Overview

A Spike Jonze-directed Ikea commercial in which a discarded lamp is treated sympathetically, until a twist undercuts the sentiment. It is a short, well-known piece of advertising.

On Hacker News

Used as the classic example of how easily humans anthropomorphize objects, brought up in AI and advertising threads.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2012–2025

Topics

Arts & entertainment (other)Filmmaking & video production
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ikeaspike jonzecommercialanthropomorphismmarketing

What people said

MarkusWandel · 2025-12 · Reference

Who cares if it's AI made or not. It's funny even as it is offensive to many. One thing I've always wondered, with outrage over ads like this, would this (old) ad now be considered funny or offensive? [VIDEO]

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snowwrestler · 2025-03 · Reference

Right, humans anthropomorphize things super easily, which IKEA exploited in this famous ad: [VIDEO] Now we’re spending billions of dollars to build the most anthropomorphic machines we can possibly create. Of course it’s going to mess with us, even if we know it’s happening. Another great and relevant scene: [LINK]

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CamperBob2 · 2024-05 · Reference

If it weren't offensive to someone, somewhere, they wouldn't do it. Apple, on the other hand, will never be punk. They left that path when they realized it was more profitable to become the guy on the screen in their earlier ad. A better comparison might be to Spike Jonze's famous Ikea ad ( [VIDEO] ), which was also sort of disturbing to watch.

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Sources

Video by cheedogg, played through YouTube.

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