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Analytics Nano Lesson 1: The Drivers | Amplitude

Amplitude · 3.1K views · 2023-02-07 · 2:36

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Learn basic funnel analysis and conversion drivers in Amplitude to understand why users convert or drop off. In this quick nano lesson, follow an e-commerce funnel from search to add-to-cart to purchase, and see how to read conversion rates and drop-offs at each step. Then use the conversion drivers report to find the user actions that correlate most with converting, so you can form hypotheses and test changes that lift your conversion rate.

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