From Idea to 7 Figures in Two Years: The Story of Woothemes – Adii Pienaar – MicroConf 2012
From the video description
Adii bootstrapped and grew Woothemes, a premium WordPress theme provider, from nothing to seven figures in revenue in two years. They've never spent big on marketing and they're based in Cape Town, South Africa which means they've had to overcome the technology issues of a developing nation. He also met his co-founder for the first time 16 months after they started the company. This talk will encapsulate the lessons he learned over the past 4 years building and growing Woothemes.
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Sources
Video by Rob Walling, played through YouTube.
- Indie Picks
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