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Identity Resolution in Analytics | Amplitude

Amplitude · 6.9K views · 2021-04-05 · 10:29

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From the video description

When you can’t get identity right, you risk making false assessments of your users’ behavior and drawing incorrect conclusions about user data. Watch as Amplitude Chief Architect and Co-Founder Jeffrey Wang provides an overview of the components of user identity, and how Amplitude resolves identity discrepancies to ensure an accurate picture of user data and predict their behaviors.

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Video by Amplitude, played through YouTube.

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