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So...TikTok Sucks

Hank Green · 1.1M views · 2022-01-20 · 24:47

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Overview

Hank Green, a TikTok creator with millions of followers, explains why he thinks TikTok underpays creators. He compares its fixed-pot creator fund with YouTube's revenue sharing.

On Hacker News

Cited in threads on creator economics as a clear explanation of how TikTok payouts shrink per creator as the platform grows.

Recommended by 2 HN people across 2 months · HN mentions 2022–2023

Topics

Product, marketing & salesInternet culture & memesTech industry & business models
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tiktokyoutubecreator fundrevenue sharingsocial media

What people said

status200 · 2022-07 · Recommendation

Tiktok will definitely be replaced by a similar app if they don't start paying out to their content creators in a similar way that Youtube (still awful, but better) does. Hank Green has a great video[0] on the difference since he is on both platforms, and unless there is more compensation to the creators, they will get burned out chasing the high of the occasional viral video. [0] [VIDEO]

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athrowaway3z · 2022-03 · Recommendation

[VIDEO] Worth the full watch on video media money. But tldw; TikTok splits a pot of money over the views each video gets. The pot doesn't grow with the revenue they make or total views, so it's pretty exploitative.

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ADuckOnQuack · 2023-11 · Reference

Tim Tok has been struggling with a massive problem where many creators that actually start to get big on the platform end up migrating to YouTube anyway because their pay sucks compared to YouTube, the same goes for instagram and every other platform in the industry. Youtube has a lot of problems but nobody pays better than them [VIDEO]

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Sources

Video by Hank Green, played through YouTube.

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