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Magic Leap | Original Concept Video

Magic Leap · 4.3M views · 2015-03-19 · 1:36

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Overview

Magic Leap's original 2015 concept video, made with Weta Workshop, showing what mixed reality could look like. It was posted to explain the company's goals to outsiders.

On Hacker News

Mostly cited as an example of misleading tech marketing, since commenters say it was a rendered concept presented as if it were real product footage.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2015–2021

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What people said

DonHopkins · 2021-10 · Criticism

Or are you referring to the ridiculous 12/12/2012 TEDX "talk" that Rony Abovitz performed at the Ringling College of Art, and all the FAKE and DECEPTIVE videos they posted and lied about on youtube, that tarnished Magic Leap's reputation? [LINK] In my mind, they're not as reputable after having given Rony Abovitz a platform to perform that "fudge". Just watch the video, if you can stomach it, all the way through. And read the comments, like this one: >Nick Steele 2 years ago (edited) >This is a joke. Take it for what it is. They didn't want to say anything so they basically said "are you ready? READY? ... fuck you". >After a completely ridiculous intro which includes nano machines humping blood cells and two crack monkeys worshiping a massive block of "demented space fudge" which takes up 75% of the talk until 4:30, right after 30 seconds of literal silence, a spaceman says "greetings" and introduces today's "keyword" which is "fudge", then a guy plays terrible music out of tune and sings half-way into the mic. Then the lights suddenly go out and the crack moneys and space man simply walk away. >Keep in mind the audience thinks they are about to hear a billionaire explain his new "world changing" virtual/augmented reality technology, then they get this shit. >The best part is the audiences reaction at the end. :) Dented Reality: Magic Leap Sees Slow Sales, Steep Losses [LINK] >Magic Leap had high hopes for sales of its augmented reality headset. Instead, the richly valued sta

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DonHopkins · 2020-03 · Criticism

The incompetence, and the rampant sexism, and of course the blatant dishonesty and deception in their faked demos. Not to mention the way they ripped off other people's ideas in their patents and didn't give them credit. I posted this earlier: [LINK] There was some overlap, and both had lots of "Magic" hype, but there were some really great people working at General Magic, and not nearly as high a level of narcissistic bullshit and self aggrandization and utterly dishonest marketing as from Magic Leap. I mean, come on: [LINK] [LINK] The whole point of the lawsuit was all about how Magic Leap's company culture and product plans and demos and self image all revolved around adolescent male egos and sexist fantasies, and excluded women. Tannen Cambell, who filed the lawsuit, was actually hired for the express purpose of solving Magic Leap's recognized "pink/blue problem", but was rebuffed and ignored. They knew they had a problem, and even gave it a name, but they refused to solve it. Read the lawsuit: [LINK] >Campbell, one of whose responsibilities was to help Magic Leap with the “pink/blue problem,” had to endure hostile environment sex discrimination while proposing ways, not only to make Magic Leap’s product more woman friendly, but also to make the workplace more diverse and inclusive. Campbell was terminated after (and because) she, like the child in “The Emperor’s New Clothes” who blurted out that the Emperor was naked, challenged Magic Leap’s CEO, Rony Abovitz, to acknowl

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DonHopkins · 2019-12 · Criticism

But the fact that they absolutely will NOT permit developers or reviewers to post a video through the lenses, and they tried to pawn off totally fake "artist conceptions" as live demos of actual software they run daily at the office, does tell you a hell of a lot about what the actual experience and the company itself is like. Magic Leap originally lied about the concept video they posted to youtube, then retroactively white-washed it after they got caught by Time Magazine. The most infamous misleading video that currently claims to be a "concept video" was originally deceptively titled "Just another day in the office at Magic Leap" and described as "This is a game we’re playing around the office right now". Only AFTER they got busted, did Magic Leap retroactively change the title and description so they were not so blatantly false and misleading. [VIDEO] Before they got busted and white-washed the lies, a skeptical Time magazine reporter didn't think it looked real, and asked Magic Leap about it directly. The official Magic Leap company spokesman mendaciously lied to him that "the video was authentic": [LINK] >It's unclear whether the video shows an actual game overlaid onto a real-world office space or just an artistic rendering of what the game might look like in the future. The way the gun rests so realistically in the gamer's hand certainly raises suspicions. Still, a company spokesperson confirmed to Gizmodo that the video was authentic. >"This is a game we’re playing a

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Sources

Video by Magic Leap, played through YouTube.

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