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Why LTV to CAC Matters So Much to Investors | Alex Immerman on Run the Numbers

Run the Numbers with CJ Gustafson · 112 views · 2025-06-20 · 6:38

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In this Run the Numbers segment, Alex Immerman (partner at Andreessen Horowitz) explains why LTV to CAC is such a critical metric for investors — and why operators should care too. Alex breaks down how LTV to CAC drives margins, valuations, and growth, and discusses how the metric varies between SMB and enterprise businesses. He also explores how AI-native companies are changing the retention game and why gross margin-adjusted payback periods matter.

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Video by Run the Numbers with CJ Gustafson, played through YouTube.

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