Official PlayStation Used Game Instructional Video

PlayStation · 21.4M views · 2013-06-11 · 0:22

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Overview

A short, deadpan Sony instructional video from E3 2013 showing how to 'share' a PS4 game by physically handing the disc to a friend. It was Sony's jab at Microsoft's planned restrictions on used games and game sharing for the Xbox One.

On Hacker News

HN cites it as a famously effective piece of marketing and as Sony's clearest public stance on used games versus Microsoft's.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2013–2026

Topics

Satire & parody Tech company stories & documentaries Gaming culture & analysis

What people said

binsquare · 2026-07 · Criticism
Sony also used to mock digital only approaches. [VIDEO] Now at a time when memory and storage prices are at an all time high - they pull a move that directly hurts the customer.
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Springtime · 2025-03 · Reference
It was Adam Orth (aka 'Sweet Billy') but clearly others shared similar views. Sony capitalized on the larger always online controversy with a low budget ad poking fun at the concept[1], which was great marketing. [1] [VIDEO]
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kstrauser · 2024-09 · Reference
Sony released this tutorial years ago in response to Microsoft making it harder to share Xbox games with your friends: [VIDEO] That's lived in my head since.
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Sources

Video by PlayStation, played through YouTube.

HN Library · Source license

Data and selection notes

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HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.

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