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Maximize MRR Growth by Moving Upmarket

SaaS Academy · 3.5K views · 2022-12-28 · 7:05

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Are you seeing your MRR growth plateau due to high customer churn? It might be time to consider going upmarket and pitching to Mid Market or Enterprise Customers. While this can lead to bigger checks and lower churn rates, it's important to be aware of the pitfalls and do your homework before moving. In this video, learn how to avoid common mistakes, optimize positioning, pricing, and your product roadmap for your new market, maximize enterprise customer LTV and reduce churn.

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Video by SaaS Academy, played through YouTube.

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