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Steve Jobs Content vs Process

Bo Manton · 119K views · 2013-09-04 · 2:38

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Overview

A three-minute clip of Steve Jobs arguing that great products come from people who care about content rather than process. He says process-focused people take over and cause decline, citing IBM as an example.

On Hacker News

Quoted whenever HN discusses process-heavy management and companies losing their product focus.

Recommended by 3 HN people across 3 months · HN mentions 2021–2026

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What people said

colund · 2024-01 · Strong recommendation

Jobs talks about this in [VIDEO] . I wish more leaders understood this. I interpret his words that people who do, understand and care are more valuable than those who only focus on process and politics. Steve Jobs has great points again. I love to hear him talk about what really matters for success of great tech companies.

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edelans · 2022-03 · Recommendation

there is also this gold nugget from Steve jobs (there is no date, late 80s ?): [VIDEO] >"Companies get confused. When they start getting bigger, they wanna replicate their initial success, and a lot of them think somehow there is some magic in the process of how that success was created. So they try to institutionalize process accross the company, and before very long, people get very confused that the process is the content. And that's ultimately the downfall of IBM : IBM has the best process people in the world, they just forgot about the content." [...] >"In my career, I found that the best people are the ones really understanding the content, and they are a pain in the butt to manage, but you put up with it bc they are so great at the content. And that's what makes great product : it's not process, it's content."

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KajMagnus · 2021-03 · Recommendation

Intereting talk :- ) "Steve Jobs: Content vs Process", [VIDEO] 3 minutes. I'd guess that it'd work better with a better-than-good-enough Benevolent Dictator who gets to improve the user interface however s/he wants, than to go looking for the "magic" UX improvement process

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