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Julie knew her killer - seatbelt road safety advert

Car Keys UK · 1M views · 2009-02-11 · 0:32

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Overview

A one-minute UK road safety advert showing a family car crash in which an unbelted rear passenger kills his mother in a head-on collision. It is a notoriously graphic public information film.

On Hacker News

HN cites it as an example of fear-based public safety messaging that sticks in memory.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2020–2026

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What people said

iamalizard · 2026-05 · Reference

Having soon a lot of real gore from a relatively young age, I may be calloused but in a good way - when something really fucked up happens that actually involves gore, death, violence or really scary, unpredictable or urgent things, I am quite calm and am able to handle situation much better than people who feel like vomiting at the sight of blood or a worm on an infection. Sure, some of the stuff I saw was in my mind for days, but I got used to it. Not to say I'm desensitized to it in a way that makes me not care about it. I'm still very empathetical to anyone who's suffered even the smallest of wounds or hardships. I was exposed to violence first from movies (my parents let me watch anything and I thank them for that), then from shock sites, 4chan, liveleak, /r/watchpeopledie and so on. I think I've really internalized how dangerous the road is, how dangerous machines are, how horrible war really is, how you can get killed by just saying the wrong thing, how there's always a chance you can die from anything at any moment. I still sometimes cross on reds and mouth off at someone who might be dangerous - I'm not scared of anything to an unnecessary degree, although being "scared" in a rational way is good IMO. I think I have a better way to assess risk than the average person, though. I found some of the PSAs and they involve mild injuries or death without the injury itself: [VIDEO] [LINK] I bet if you show kids actual footage of road accidents, it will burn into their memory

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xnorswap · 2025-12 · Reference

I thought the UK ranked well, I didn't realise it ranked that well. Maybe there's something to be said for left-hand driving, I see Japan ranks very highly too. ;) The real reason is I guess we take road safety seriously, we have strict drink-driving laws, and our driving test is genuinely difficult to pass. I seem to remember road safety also featuring prominently throughout the primary national curriculum. And of course, our infamous safety adverts that you never quite forget, such as: [VIDEO]

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djtango · 2024-10 · Reference

I'm trying to read your comments charitably and made in good faith but I'll admit it is proving to be a challenge here. In the UK they ran a campaign to raise awareness that during an accident a passenger riding in the back can injure the passenger in front if they don't wear a seatbelt. That seems like a serious externality to me. I don't know if you just hate seatbelts or love arguing but there are absolutely reasons that people should wear seatbelts and I'm glad most people have accepted that the inconvenience of wearing them is pretty negligible now. [VIDEO] [LINK]

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Sources

Video by Car Keys UK, played through YouTube.

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