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The Stealership Trap - Why We Need the Dealership "Rip Off"

FortNine · 1.5M views · 2022-03-26 · 9:32

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Overview

FortNine explains the economics of the dealership model, arguing that dealers absorb inventory risk and help manufacturers' finances. It looks at whether cars and motorcycles could be sold more cheaply without them.

On Hacker News

Offered as a well-researched counterpoint in threads complaining about car dealerships and direct sales.

Recommended by 3 HN people across 3 months · HN mentions 2022–2024

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What people said

somat · 2022-11 · Strong recommendation

Here is a well researched youtube video on the subject. [VIDEO] And on that subject. What may be the best channel on youtube, amazingly well researched, written, shot, presented... and it's a(incredulous tone) motorcycle channel?!

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somerandomqaguy · 2022-08 · Recommendation

Just as a look at the other side: [VIDEO] - The Stealership Trap - Why We Need the Dealership "Rip Off" This is for motorcycles but the jist of it is that the situation with dealerships is convenient to motorcycle manufacturers. I suspect it's semi applicable to cars as well.

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dharmab · 2022-06 · Recommendation

This recent video on motorcycle dealerships argues that dealerships are beneficial for the financial arms of manufacturers and also manage risk due to warranty/recall work and sales flops. [VIDEO]

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Sources

Video by FortNine, played through YouTube.

Data and selection notes

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HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.

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