How to Win Customers From Bigger Competitors: 5 SaaS Playbooks
From the video description
How to win customers from bigger competitors: five competitor marketing playbooks for bootstrapped SaaS founders who can't outspend anyone. Big B2B SaaS companies are losing customers, and those customers aren't going back to spreadsheets and email. Dev Basu (at MicroConf US 2023 in Denver, CO) argues bootstrapped founders have one real advantage — clock speed — for picking up accounts their largest competitor can no longer keep. Rather than building brand awareness you can't afford, he shows how to slip into consideration midstream and reach buyers at the moment they're already frustrated with what they're using.
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Video by MicroConf, played through YouTube.
- Indie Picks
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