SaaS Pricing Strategy: Enterprise Segmentation at $2,400/Year (Cut Costs 90%)
From the video description
SaaS pricing strategy decides who can afford your product — and most founders price themselves out of their best customers without knowing it. Ed Lorenzini scaled enterprise-grade customer segmentation from a six-figure consulting engagement to a $750 entry point, unlocking a $2,400/year SaaS model that serves mid-market brands and nonprofits that Fortune 500 companies priced out for decades. In this episode, he breaks down exactly how he repositioned a complex data product for a new ICP — and what that means for your go-to-market motion.
Topics
Sources
Video by Product Growth Stories, played through YouTube.
- Indie Picks
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