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OK Go - This Too Shall Pass - Rube Goldberg Machine - Official Video

OK Go · 78.2M views · 2010-03-02 · 3:54

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Overview

OK Go's music video for This Too Shall Pass, featuring a huge Rube Goldberg machine built in a warehouse in Los Angeles with Syyn Labs. The band interacts with the contraption in one continuous take.

On Hacker News

HN points to it as an example of ambitious, practical-effects creativity in music videos, made without CGI.

Recommended by 5 HN people across 5 months · HN mentions 2010–2026

Topics

Music performance & songsMagic, puzzles & curiosities
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ok gorube goldbergpractical effectscreativity

What people said

Intermernet · 2013-06 · Strong recommendation

That was OK, Go ( [LINK] ) . The song is "WTF?" They're famous for quirky video clips (original for this song is at [LINK] ). You should watch [VIDEO] . You'll like it. Trust me.

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gosub100 · 2026-05 · Recommendation

Reminds me of the 3 minute rube Goldberg machine in "this too shall pass" by Ok Go. [VIDEO] I thought they really did it all in one cut but there are at least two. Still a great music video and song.

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ymse · 2016-11 · Recommendation

OK Go really do make some amazing music videos. The Rube Goldberg machine [0] one is particularily impressive. It even got its own TED talk [1]. 0: [VIDEO] 1: [LINK]

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Sources

Video by OK Go, played through YouTube.

Data and selection notes

HN summaries and labels may contain AI errors. HN dates refer to discussions, not video publication.

HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.

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