CAC Payback Period Formula: The Right Way (Cohort Analysis)
From the video description
I show you how to correctly calculate CAC payback period using cohort analysis and gross margin, avoiding the common mistake most subscription businesses make. Free Excel template included. In this video, we walk through how to use customer cohorts to understand the real payback period calculation for a subscription-enabled eCommerce (subscription box business) & SaaS startup.
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Sources
Video by Eric Andrews, played through YouTube.
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