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Noam Chomsky - Manufacturing Consent

Chomsky's Philosophy · 2.4M views · 2015-10-15 · 9:04

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Overview

A nine-minute excerpt from the 1992 documentary Manufacturing Consent in which Noam Chomsky summarizes how corporate media shapes public discourse.

On Hacker News

Cited as a short overview of the propaganda model whenever commenters discuss media influence and consent manufacturing.

Recommended by 3 HN people across 3 months · HN mentions 2017–2021

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What people said

TaylorAlexander · 2021-07 · Recommendation

See also a short video [1] or a long video [2] on the subject. Michael Parenti also published a book on this subject a few years before Chomsky. Inventing Reality: The Politics Of the Mass Media [3] Parenti also has plenty of talks on YouTube [4] [1] [VIDEO] [2] [LINK] [3] [LINK] [4] [LINK] EDIT: I’m seeing downvotes. I consider these to be genuinely valuable resources on media literacy but if you disagree I’d love to know what aspects of Chomsky or Parenti’s theories you disagree with.

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CyanBird · 2019-06 · Recommendation

>The more I see of this emerging mass mind control dystopia the harder it is for me to think of non-radical solutions. You should 100% see the adamn Curtis documentary I mentioned above and read up on manufacture of consent [VIDEO] What you mention is already the case , it is fully within the interest of the decentralized power holders and policy makers for them to control the population via the information that's fed to them, that's why the Iraq invasion happened in the first place, that's why the US continues to try spread fear about Iran or China. There is no way to destroy that machinery, only repurpose it for different means

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oiboabfljasbfo · 2017-09 · Recommendation

I won't deny this has occasionally happened to me, but look at your example: it's B2B when my claim is primarily for B2C. B2B ads tend to be more targeted, aimed at corporations, and purchases are for higher dollar amounts. The product being sold was also competing based on build quality, a material improvement. Businesses often make more rational decisions because they can assign someone to do research (like you did of your own volition) who will make comparisons and think about it. Imagine the same process happening for shampoo. I'm sure there are some people that want "the best" shampoo, but most of the products are going to be nearly interchangeable and the marketing will try focus on various kinds of manipulation to dig that moat. These manipulations aren't what most people think of, like a sex symbol hypnotizing you. Instead they work to increase brand familiarity, social proof, and provide a life style narrative you can tell yourself and show off to other people with. The capital hiding behind these campaigns funds newspapers, television, radio, and civic centers. It acts as a filter on the public discourse. If you're interested, look up Manufacturing Consent for more information. Here's a clip from a documentary based on the book: [VIDEO]

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Sources

Video by Chomsky's Philosophy, played through YouTube.

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