Calculating Your Product Market Potential Exercise - TAM SAM SOM
From the video description
Let’s do an exercise to calculate the market potential for a product you might be building. There are many ways of doing this research, but I particularly like a TAM, SAM and SOM exercise: Total Addressable Market, Serviceable Available Market and Serviceable Obtainable Market. This way you can really focus on who are going t be your target customers and users and focus on prioritizing them when you develop your product.
Topics
Sources
Video by Inside The Product, played through YouTube.
- Indie Picks
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