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Ideal Customer Profiles: 3 Common Mistakes Founders Make

TK Kader · 4.2K views · 2022-07-03 · 10:50

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There's a normal Ideal Customer Profile and there's an unstoppable one. Many of the Founders inside my Go-To-Market Program joined because an ICP they built wasn't yielding the growth and results that they were looking for. Having worked with 100+ SaaS Founders on their Ideal Customer Profiles, on today’s Unstoppable Sunday episode, I’m going to walk you through the 3 most common mistakes founders make when building an ICP.

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Video by TK Kader, played through YouTube.

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