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Steve Jobs Introducing The iPhone At MacWorld 2007

superapple4ever · 10.6M views · 2010-12-03 · 14:01

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Overview

Steve Jobs's January 2007 MacWorld keynote segment introducing the original iPhone. He presents it as a widescreen iPod, a phone and an internet communicator in one device.

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HN commenters cite it as a model of a clear product reveal and as the source for how Jobs framed the iPhone's three functions and dismissed physical keyboards.

Recommended by 1 HN people across 1 months · HN mentions 2022–2025

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What people said

bko · 2023-10 · Recommendation

Jobs did a great job showing off the first iPhone. iPod + phone + Internet. And of course iPod was 1000 songs in your pocket. This is what made it successful. Not bs. We think about jobs as very head in the clouds and saying things like computer is really like a bicycle, but he was very practical and clear [VIDEO]

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HarHarVeryFunny · 2025-08 · Reference

Xerox created the GUI, and much of modern computing, but Jobs/Apple certainly deserve credit for the smartphone. Before the iPhone the phone market was primarily "feature phones" - flip phones with a keyboard and a few built-in JavaScript apps. The Blackberry wasn't much different - just a better keyboard with a focus on messaging/business use. The iPhone was quite radical - masterfully presented as an iPod, phone, and internet communications device, before revealing that they were all capabilities of the same device. [VIDEO] The effect on the phone market was immediate, and turned the market upside down. It was basically the end of Nokia who had been dominant up to that point, and caused everyone else to scrap current plans and go back to the drawing board, realizing that this new pocket-computer smartphone concept, with it's large touch screen interface was obviously the future.

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SamuelAdams · 2023-09 · Reference

This take is a little ironic. In the original iPhone keynote address [1], Steve Jobs specifically called out physical keyboards as a negative user experience. The advantage of the iPhone is that the entire device could adapt to whatever application you were currently using. That being said I still think you are right. Typing on iOS could be improved. [1]: [VIDEO]

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Video by superapple4ever, played through YouTube.

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