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AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign

AT&T Tech Channel · 416.9K views · 2011-11-30 · 27:00

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Overview

The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.

On Hacker News

HN holds it up as a masterclass in explaining and selling a design.

Recommended by 2 HN people across 3 months · HN mentions 2022–2024

Topics

Graphic design & typographyTech company stories & documentaries
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saul bassbell systemlogo designbrandingdesign presentation

What people said

joezydeco · 2024-11 · Strong recommendation

I always go back to the Saul Bass presentation to AT&T over their 1970 logo redesign. He takes 30 minutes to explain the thought process and sell this design hard . By the end you're convinced it's the natural thing to do. I'm sure every executive in the room felt the same way. [VIDEO] (Bass would return a mere 13 years later to do the AT&T "Death Star" logo after the breakup)

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YXNjaGVyZWdlbgo · 2022-01 · Strong recommendation

Bell has a great historical material just watch the redesign presentation of Saul Basso in the 70s! [0] I had so many marketing meetings with worse presentations just a week ago. [0] [VIDEO]

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joezydeco · 2023-03 · Recommendation

Then I'm sure you've seen Saul Bass' original proposal for the logo redesign. It's a 30 minute movie : [VIDEO] And this is the same Saul Bass that designed other iconic logos (he name drops a bunch at 7m30s) and well as doing credit sequences for directors like Hitchcock and Scorcese: [LINK]

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Sources

Video by AT&T Tech Channel, played through YouTube.

Data and selection notes

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