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Shop Vac (kinetic typography animation)

jmheather · 1.7M views · 2010-11-23 · 3:26

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Overview

A kinetic typography animation for Jonathan Coulton's song 'Shop Vac', made by Jarrett Heather with Illustrator, After Effects and other tools over 500-1000 hours.

On Hacker News

Praised as a standout example of kinetic typography that holds attention, and known as the earlier work that led to the animator's Weird Al 'Word Crimes' video.

Recommended by 2 HN people across 2 months · HN mentions 2011–2023

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What people said

programzeta · 2011-09 · Recommendation

I think it's a ripe field for experimentation at this point, as it's a very entertaining way to present information. There is/was a series in Australia called Hungry Beast, which produced "Beast File" segments that used kinetic typography in the same manner as this video: Stuxnet: [LINK] Google: [LINK] Apple: [LINK] There are more of these segments, but a lot of them have to do with Australian politics / corporations. I've watched them all because I adore the style but it might not be for everyone :) In addition, there have been several labours of love which really showcase what's possible when you make a full production out of such a work, such as this amazing piece of kinetic typography / video done to Jonathan Coulton's Shop-Vac: [VIDEO] Any potential company would have their work cut out for them to allow user-generated content to even get close to the above segments, but as the current crop of tools are general professional-level tools (Adobe After-Affects / Premiere or related) there's definitely a specialized gap here.

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biturd · 2011-06 · Recommendation

For me, this Shop•Vac Pardoy Commercial thingy had really great typography. It kepy me interested the entire time. Granted, it had other elements keeping me interested, though I feel it was mainly the interesting use of type. [VIDEO]

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DonHopkins · 2023-05 · Reference

Speaking of heroes who I could care less about: Jarrett Heather presents: Word Crimes (2014) (jarrettheather.com) Archive: [LINK] "Weird Al" Yankovic - Word Crimes: [LINK] >The Completed Music Video: In November 2013, "Weird Al" Yankovic asked me to direct an animated video for "Word Crimes", a parody of Robin Thicke's "Blurred Lines" about the supposed abuse of proper language. >The result of 500 hours of work in After Effects, Photoshop, Illustrator and Premiere goes by in 3 minutes, 44 seconds. I hope you find each one of them entertaining. Word Crimes Animatic: [LINK] >This storyboard-in-motion took about 100 hours. Al signed off on this design on January 25th, 2014, only 3 weeks after he gave me his homemade "demo" for Word Crimes, which you can hear on the animatic soundtrack. >If you watch very closely, you might notice a gag or two that didn't make it through to final animation or some very subtle changes in the lyrics. HN Discussion: [LINK] MrHeather on April 9, 2020 | parent | next [–] When I first met with Al about this project, I was quick to point out that linguists would disagree with about a third of the "advice" he's giving out. His immediate reply was "WELL THEY'RE WRONG"--really loudly in the "Weird Al" character voice. In my mind the joke is that the song's narrator is a know-it-all character that shouldn't be taken entirely seriously. But on the other hand, a lot of educators have contacted me to tell me they use the song as a learning tool. DonHopkins on

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Sources

Video by jmheather, played through YouTube.

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