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Complete Apple WWDC | Steve Jobs talk and answer developers questions | 1997

TheAppleFanBoy - Apple & Computer Archives · 53.8K views · 2015-01-28 · 1:11:17

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Overview

The full 1997 WWDC session in which Steve Jobs, newly back at Apple, takes developer questions for about an hour. He discusses OpenDoc, Microsoft, clones, Newton, advertising and Apple's strategy.

On Hacker News

HN readers recommend it as an unfiltered view of Jobs' strategic thinking and decisiveness, including the famous answer on why OpenDoc was killed.

Recommended by 4 HN people across 4 months · HN mentions 2018–2025

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What people said

fidotron · 2024-01 · Strong recommendation

For those that haven't seen it the whole thing is worth it: [VIDEO] This Q&A is the evidence for why I think many tech people underestimated him, and as you observe such unfiltered Q&As do not occur with other tech CEOs, though he was not CEO at the time. He's not 100% right about how things would go, but he was a lot more right than anyone else proved to be. Some of his answers to the really tough questions are not stellar, but Apple was in a truly terrible state at the time, and there were not nice answers to give. The fact that he stood there ready to take the hits spoke volumes though.

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sjwright · 2020-04 · Strong recommendation

I personally feel there's a big overlap between Jobs and Musk—but none more so than the fact that they had the key combination of sufficient intelligence, clear vision, high self-confidence and (most importantly) strong influence over corporate direction. One of my favourite Steve Jobs quotes is just after he returned to Apple and began dismantling the massive pile of legacy cruft. When asked about a particular (terrible) technology that Apple scrapped, Steve went on a particularly insightful rant that holds numerous insights into what he believes to be key to a successful company. And history proved those insights to be exactly right. The quote— "Some mistakes will be made along the way. That's good. Because at least some DECISIONS are being made along the way, and we'll find the mistakes and we'll fix them." [VIDEO] In other words, as long as you're right often enough, being decisive is more important than being right every single time. Musk strikes me as sharing that mentality. He's right often enough that it's more efficient to "fix" the mistakes than to suffocate big decisions with big committees. And it's not like any big committee is sure to be right more often than Jobs/Elon anyway. (That YouTube video is fantastic IMHO. Watched with the benefit of hindsight it shows that Apple's success wasn't an accident. Steve really did understand the formula that ultimately led to it.)

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mistersquid · 2019-12 · Strong recommendation

Thanks for linking to the 1997 WDC (only 1 "w"!) Q&A with Jobs. For those hoping to cut to the chase, the timecode for Jobs' prompt and the hapless attendee who asks "What about OpenDoc" is 4:26 [0] The four and a half minutes prior are interesting (thoughtful introduction, Jobs' framing of the session and his brief thoughts about Apple's current position), but what he says in response to the questions following the OpenDoc question is deeply thought-provoking. Many of the ideas Jobs shares show the general shape of recent and current Apple business decisions macOS and iCloud, for example. Especially interesting are his discussions of NIH syndrome, networking, and more. Thanks, twoodfin, for pointing to this session which punctuates Jobs' return to Apple the year previous. [0] [VIDEO]

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Sources

Video by TheAppleFanBoy - Apple & Computer Archives, played through YouTube.

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