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Does PageSpeed Actually Impact SEO? [New Experiment]

Brian Dean · 44.3K views · 2020-02-25 · 8:08

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Does page loading speed actually affect Google rankings? I decided to find out. First, a little bit of background. Google has stated several times on the record that site loading speed impacts SEO. The slower your site is, in general, the worse it will rank in the search results. But they’ve never said how important speed actually is. Is it a Google ranking factor that’s a key part of the algorithm? Or a minor thing that won’t make much of a difference in practice.

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