13:48Market research and buyer mappingTutorial
How to Build a Buyer Persona With AI (Using Data You Already Have)
HubSpot Marketing
13:48Market research and buyer mappingTutorial
HubSpot Marketing
8:00Problem hypotheses and idea validation
Rob Walling
8:10Problem hypotheses and idea validation
New Business Ideas
14:43Counterevidence, bias and failure analysis
digitalOdd by Deepak Roy
8:36Before building, identify the problem, the buyer and the evidence that someone wants a solution. These videos cover customer interviews, market research, prototypes and competing products. Use the narrower topics to focus on the assumption you need to test, whether that is demand, customer access or a proposed solution.
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