7:06Competitor research and differentiation
How positioning can bring purpose and differentiation to your startup | Dev Garg
Dev Garg
7:06Competitor research and differentiation
Dev Garg
12:37Outreach and interview recruitmentTutorial
Rob Walling
17:37Outreach and interview recruitment
CanadianSME Small Business Magazine
12:54Ideal customers and market segmentsTutorial
TK Kader
6:32Ideal customers and market segments
PersonaKart
18:02Ideal customers and market segments
TK Kader
15:50Ideal customers and market segmentsTutorial
SaaStock
5:05Ideal customers and market segmentsDemo
Hivehouse Digital
37:33Value propositions and solution designTutorial
Rob Walling
32:59
40:23
15:54Go-to-market, sales and growth engines
TK Kader
Before building, identify the problem, the buyer and the evidence that someone wants a solution. These videos cover customer interviews, market research, prototypes and competing products. Use the narrower topics to focus on the assumption you need to test, whether that is demand, customer access or a proposed solution.
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