7:20Market research and buyer mapping
I Built a Perfect Buyer Persona from Scratch (Just Copy This)
HubSpot Marketing
7:20Market research and buyer mapping
HubSpot Marketing
10:32
11:46
38:56Problem hypotheses and idea validation
Greg Isenberg
16:02Outreach and interview recruitment
Taylor Haren
7:40Outreach and interview recruitmentTutorial
lemlist
18:06Ideal customers and market segmentsTutorial
HubSpot Marketing
10:11Ideal customers and market segments
Lillian Pierson, 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢
31:36Founder interviews and SaaS case studiesTalk
Rob Walling
Before building, identify the problem, the buyer and the evidence that someone wants a solution. These videos cover customer interviews, market research, prototypes and competing products. Use the narrower topics to focus on the assumption you need to test, whether that is demand, customer access or a proposed solution.
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